Unlike men’s football, sponsoring women’s football is about more than simply placing a brand on a jersey.
it requires creating visibility, opening space, and amplifying voices.

With this in mind, Amazon decided to turn voice into protagonism. The brand brought women’s players together to sing a song that was never allowed to be heard: a track banned during the period when women’s football was prohibited in Brazil precisely because it spoke about the sport. A song that never made it on air.

Decades later, the sport still carries the consequences of that historical erasure. That’s why Amazon, the new sponsor of women’s football, decided to reclaim this story. The brand acquired the rights to the underground song and transformed it into an anthem brought to life by the players themselves.

But we went beyond the music. To give women’s football even greater visibility, we turned the athletes into the faces of the campaign and the brand’s new ambassadors. Because supporting the sport also means putting these women at the center of the spotlight.